Running a stellar bar or restaurant isn’t just about serving up delicious food and drinks in a cool atmosphere. It’s also about creating a brand that people remember. One of the most effective ways to do this is with promotional products – those branded items that are both useful and unforgettable. Here’s why you should consider using restaurant and bar promotional items and some of the best options to add to your marketing arsenal.
Turning Fans into Walking Billboards: Promotional Apparel
Imagine your logo on a comfy hoodie or a stylish T-shirt, strutting its stuff around town. Promotional apparel is a fantastic way to transform your patrons and staff into brand ambassadors.
- For Customers: Sell eye-catching tees, hoodies, and hats that feature your logo or a catchy slogan. Not only will you generate extra revenue, but your brand will travel wherever your customers go.
- For Staff: Outfit your team in coordinated, logo-embroidered uniforms and aprons. This creates a professional look and reinforces your branding every time your staff interacts with a customer.
Drinkware: From Promotions to Profits
Custom drinkware is a must-have for any bar or restaurant that wants to impress guests while promoting their brand. Studies show that promotional drinkware gets seen a ton – an average of 1400 impressions in its lifetime.
- Sellable Superstars: Offer travel mugs, tumblers, or water bottles that customers can purchase. These functional items will keep your logo in their hands (and minds) as they go about their day.
- Promotional Powerhouses: Use personalized drinkware as giveaways during special events or social media contests. They’re a great way to attract new customers and keep existing ones engaged.
Elevate Every Sip with Custom Glassware
For bars and restaurants that take pride in their drinks, custom glassware is a no-brainer. It adds a touch of class and lets your brand personality shine through.
- In-House Impact: Adorn your bar with logoed pint glasses, wine glasses, or even cocktail shakers. This creates a cohesive look and subtly keeps your brand at the forefront of your customers’ minds.
- Gifts that Keep on Giving: Offer custom glassware for purchase too. A set of etched beer mugs or whiskey tumblers makes an excellent gift option for patrons to take home, spreading your brand love even further.
The Pen is Mightier Than You Think: Promotional Pens
Don’t underestimate the power of a personalized pen. Studies show that 89% of people own at least one promotional pen, using it an average of 18 times a month.
- Business Boosters: Keep a stash of branded pens on hand for customers to use when signing checks or filling out forms. These pens often end up in pockets and purses, keeping your brand name top-of-mind.
- Giveaway Gems: Hand out custom pens during community events or include them in to-go orders. They’re universally appreciated and a cost-effective way to promote your business.
The Finishing Touches: Custom Coasters and Napkins
The details matter in the hospitality industry, and custom coasters and napkins are a subtle yet impactful way to reinforce your brand.
- Everyday Elegance: Branded coasters protect tables while showcasing your logo to customers. Similarly, custom-printed napkins add a touch of professionalism and can include your logo, social media handles, or even a witty saying.
- Event Extras: Design special coasters or napkins for seasonal promotions, holidays, or special events. These unique keepsakes will travel home with customers, extending your brand reach even further.
The Bottom Line: Big Wins with Promotional Products
Investing in high-quality restaurant and bar promotional items is a win-win for your business. They’re not just practical for you and your customers, they’re also a fantastic way to boost brand awareness and cultivate customer loyalty. By choosing the right mix of items – from apparel and drinkware to pens and coasters – you can effectively promote your business while making a lasting impression on your customers.
Boost Your Business with Restaurant and Bar Promotional Items
Promotional products offer a powerful way to elevate your bar or restaurant’s brand awareness and customer loyalty. Here’s why:
- They are memorable. Promotional products are often unique and eye-catching, making them more memorable than other forms of advertising.
- They are practical. Many branded products, such as pens, mugs, and tote bags, are items that people use daily, providing consistent exposure to your brand and keeping it top-of-mind for your customers.
- They are affordable. Personalized products provide a cost-effective way to market your restaurant.
- They are versatile. These items can be used to promote new menu items, attract new customers, or reward loyal patrons.
If you’re looking for a cost-effective and memorable way to market your restaurant, promotional products are a great option.
The post Toast Your Success: The Best Promotional Items for Bars and Restaurants first appeared on Small Business Know-How.