You’ve decided to invest in some promotional calendars (good idea!), but now you need to choose between pocket calendars, desk calendars, and wall calendars. Here’s what to keep in mind as you weigh your options.
Pocket Calendars
Pocket calendars are great for people on the go. These calendars fit easily into purses, messenger bags, or briefcases. They’re ideal for people who simply need reminders about events and appointments and not a ton of details. Plus, pocket calendars are crash-proof, unlike your computer (this is true of all our calendars). You can choose from weekly or monthly inserts (the weekly provides more room for notes).
Pocket calendars can be ideal for the following types of people:
- Consumers who like to separate their personal life from their work life. So, for example, maybe they want a separate, less complicated calendar to record all of the family’s activities, such as the kids’ soccer practices and the in-law’s 50th wedding anniversary.
- Stay-at-home parents who want an easy way to record numerous events for the kids, from dental cleanings to piano lessons.
- Seniors who love physical calendars and prefer something more compact than a wall or desk calendar.
- Clients/customers and employees who’ve come to rely on your company for handing out free pocket calendars at the end of the year (for example, maybe you send all of your customers a calendar in December along with a note thanking them for their business for the last year).
- Customers at checkouts or registration desks. It’s always nice to have a free offering at these locations in brick and mortar stores.
Here’s an example of a weekly pocket calendar. This best-selling calendar includes a full-color cover design. Add your own photos, text, and logo. (You could also opt for a monthly insert and/or a clear vinyl protective cover.)
Desk Calendars
As the name implies, these calendars are great for desks in the office (whether at work or at home). People typically leave these calendars out on their desks for easy access when they’re going about their daily tasks.
The best part? Within the category of desk calendars, you can choose from several styles: “quick glance” stand-up desk calendars, like the one pictured below; large desk pad calendars with blocks you can write on; and desk planners, which you can write in and take with you.
Custom desk calendars are perfect for the following types of people:
- Prospects who’ve just received a visit from your sales rep. Your rep can hand the prospect this calendar as a thank-you. If the prospect is in an office, there’s a good chance the calendar will end up on a desk where people can see your imprint day in and day out.
- Anyone who spends 40+ hours a week at a desk or in a cube. (Yes, this includes your employees as well!)
- Just about any consumer, especially if you’re handing out the “quick glance” variety. Because they take up such little real estate, these calendars can work great not only on desks, but also on bureaus, breakfast tables, kids’ nightstands, inside second homes…the list goes on and on.
This quick-glance, die-cut dog desk calendar is cute and sure to catch people’s attention every day of the year, which means even more brand advertising for your business. This particular calendar would make a great giveaway for veterinary practices, dog walkers, dog groomers, dog kennels, pet stores, and anyone who loves canines.
Wall Calendars
Wall calendars combine the best features of desk calendars and pocket calendars: a quick-glance view and room to write in appointments and notes.
Wall calendars are great for these types of people and situations:
- Your customers are part of busy families with many activities going on, so having more than one calendar makes sense. Even if people have their own individual calendars (on their smartphones, for example), being able to consult one central calendar where everyone records their info is important.
- All kitchens need a wall calendar, one that can alert everyone in the household about the various events happening day-to-day.
- All offices benefit from having wall calendars in strategic locations, such as break rooms and conference rooms.
Our American grandeur spiral wall calendar includes 13 gorgeous American landscapes, an enlarged imprint area on every page for your business info, and a month-at-a-glance feature that allows people to see snapshots of the previous month and next month on the current calendar page.
